Helping Beverley Delicatessen All The Way to Success

When you first start out in business, it can be quite a scary experience with lots of new challenges and situations that take you out of your comfort zone. This is precisely what Nicky & Mark Kelly faced when they took over the upmarket delicatessen that Nicky had worked in for a number of years. Nicky knew the delicatessen side of the business inside out but all the business side of it was new to her.


She was referred onto Hemingway Bailey  by the retiring owners of the delicatessen  because of our reputation of providing full support to business owners and understanding how business works.


When she came to see us in late October 2015, the company had been created a month earlier and Adeli of Beverley Ltd were going to be taking over the ownership and running of the delicatessen in the first week of January 2016. We are always happy to see new businesses get up and running and at our initial meeting, we could see Nicky was passionate about the venture and we were very happy to talk her through what she needed to do before the business opened for trading.


Any new business owner has to quickly understand how they are going to be dealing with HMRC, Companies House and how they are going to be recording efficiently the accounting data to both stay within the law but just as importantly, getting quality management information to run the business.

We quickly got them set up on Quickbooks Online so that they would not only have a cloud system to record their financials but it would help to future proof their business with the additional Apps they could make use of to make their business more efficient. It would also give them a financial system to keep their business processes under control.



Before opening our time was spent ( our fees are fixed with no charging by the hour ) making sure everything from a regulatory and financial side was set up so Nicky could focus on getting the delicatessen set up efficiently. We were always there to answer any questions she had, all of the team have the skills to do this.


With some of the Hemingway Bailey team coming from a food industry background, we had the skills to advise on pricing and understanding the cost of the products they baked so they could see which items were making the best contribution to the business.


Because the Hemingway Bailey team are very skilled in areas away from accountancy, Adeli of Beverley Ltd were given help and advice on how they could market their business for example and we even put them in touch with one of our clients who is a leading retail design expert and he was very happy to give them some ideas.


Social media plays a big part in any business now and we were there to advise on the best way to do this and the Adeli team were quickly up and running with this and were soon experts at this side of a modern business. 


As we do for all of our clients, we believe that it is vitally important that we helped Adeli as much as possible and this means we introduce them to as many as possible of our business contacts who believe can help them. This can be from the angle of being a good introduction to open up new markets for them to suppliers who can help them become more efficient.


All businesses now need a good website and we advised Adeli on what they would need and put them in touch with the website developer who would provide them with the best solution. Now customers can see the full range stocked at the delicatessen and place orders, has helped take the business forward.


Having quality information to run their business was a requirement from Nicky & Mark Kelly and this is why we implemented Quickbooks Online for them. We do regular bookkeeping for them so Nicky and the team can concentrate on the delicatessen but with it being Cloud based, they regularly sign in to see how the business is performing and to check on key numbers. Having the ability to work on their smartphones has also helped Nicky & Mark to stay in control of their business no matter where they are.


For Mark Kelly, having our support throughout the year was invaluable, “ To have all of the financial side taken care of by Hemingway Bailey was a huge relief because neither of us had a background in that and we don’t have the time to do it ourselves .”
Adeli of Beverley is now in its second year and with our regular support whenever they need it with our fixed fee pricing, the business is making great strides and are a must visit delicatessen for people who live in Beverley or who are visiting as tourists.

Alan Hemingway
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Alan Hemingway

Managing Director at Hemingway Bailey
Alan’s passion is giving clients great management information to enable business owners and managers have the opportunity to make well informed decisions on their business. Professionally he qualified as a Chartered Management Account in 1994, passing all 14 of his professional exams first time and became one of the few CIMA Members in Practice in 2010.
Alan Hemingway
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